NextOfKin Creatives

EcoPure Air
Intelligence.

Home Air Purifier

Redefining air luxury. Kx technologies engaged nextofkin creatives to design a premium air purifier that allows for a market penetration into the china first tier segment with the market focus on a user-centric and design centric approach.

Defining the user experience

With a one to three feet user experience and user control in mind, we developed an user interface design, that allows home users to select between interaction via touch gestures or interaction in analogue touch button format. Both the gui design intuitively relates to the form and functionality of the air purifier and more importantly draws the user back to the overall form factor of the design.

Pure and harmonious

he final design result was a seamless capsule form factor capable of 360° air output delivery, wider yet thinner for a harmonious integration Into any living space. We kept the form design as immaculate and as pure as possible, ensuring a elegant simple silhouette with absolute quality build and finish. Refining throughout the process with the consumer in mind.

Avoiding being too industrialized or medical-clinical, we delved towards this market niche, combining the sophistication of functionality while executing simplicité form elegance and developed a harmonized form factor with the mechanical engineering team of KX Technologies to capture the lifestyles of our target market.

2014

What we did

Visual Language
Product Design
Colours Material Finishes

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