A RE-BRANDING PROJECT

SFIC is more than just furniture and furnishing, instead it is about creating spaces and an entire living ecosystem. These include the furniture that one lounges on, the interior design of a restaurant to the sheltered paved boulevards upon which one strolls on.

The new SFIC logo seeks to embrace SFIC’s long successful history, returning to its roots and foundations, yet constantly and actively shaping the future of furniture, furnishing and living.

The square communicates the SFIC vision to be the building blocks of the furniture industry and red relects the SFIC’s vibrancy and energy, adaptibility and roots to its home - Singapore.