Hegen.
Cherish Nature’s Gift
A SHARED JOURNEY
A mother’s journey with her baby is one of most important things in life. We wanted to share that journey, to ensure we arrive at the perfect design for baby feeding after rigorous amounts of sketches and refinement processes. We explored a myriad of directions, imagining the bottle as gifts, encased jewels and framed art, to name a few.
NATURE’S GIFT DELIVERED
A minimal packaging design was selected to allow the product to shine on its own.
The see-through and clean packaging set a stage for the bottles. Round-cornered edges created a gentle look and the use of Hegen’s pink created a neutral and natural tone that reflected its relation to nature’s gift of breast milk.
The happy baby became an icon of the Hegen launch campaign, where he smiles to his loved one as he enjoys his cereal and milk from a Hegen bottle nearby. The warmth and joy from this baby set the tone and mood for the rest of the posters in the series that followed closely after.
2015
What we did
Visual Language
Product Design
Colours Material Finishes
Coming up next
International Furniture Fair Singapore Branding.Related project
International Furniture Fair Singapore Branding.