NextOfKin Creatives

NOK
Camping Gear.

Camping Tools for the luxury tribe

Stepping in between the boundaries of design vision, functionality and reality, the NOK.Gear was conceived as an in-house statement to what hardware tools could be. We wanted to re-imagine a product category that had long escaped aesthetic scrutiny of manufacturers. The market is filled with tools encased in a variety of over-moulded bright colours, mostly bearing the same shapes and sizes. We took the attitude of creating a fictitious line for the “Functional-Luxe tribe” with a pair of lightweight chainsaw and portable vacuum cleaner. Why should the hardware tools not have the same stature of luxury enjoyed by lifestyle products made hero by the internet of things?

Modern Juxtaposition

The lightweight chainsaw is a juxtaposition of two adjacent rectangular frames to provide a robust structure holding the engine, the chain catcher and a separate grip handle. The interplay of simple modern forms creates a new aesthetic for tools in used in the outdoor domain.

2009

What we did

Visual Language
Product Design
Colours Material Finishes

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