IFFS Branding.
Brand creation, positioning and design.
Design Connects Inspiration to Trade
IFFS connects Asia and the world through trade and design, inspiring the collaborative creation of excting spaces, and defining the future of living together.
We used the triangle as a symbol of connection between the three core aspects of the fair.
Design Changes
Services from planning a strategic positioning IFFS amongst a sea of other trade competitors in the region, to floor planning and exhibition layout, to collateral and web/digital design were carried out for the entire rebranding process.
Refresh and Renew
Injecting the new red, typography and ensuring a consistent application throughout every aspect of the fair from print to web and signage delivers its punch in all the right ways.
2017
What we did
Branding and Strategy
Logo Design
Exhibition Design
Coming up next
SennheiserHD2.
Related project
Creative Labs Aurvana Live.